Hands-on GTM consultant

The GTM Consultant Who Builds Your Outbound Pipeline, Not Just the Plan

Most GTM consultants hand over a slide deck. We agree your ICP and message with you, then run the email and LinkedIn outreach that turns it into booked sales calls.

  • From $4,500/month
  • Email and LinkedIn in one plan
  • Calls booked onto your calendar
One buyer, two channelsSequence running
  1. in
    Day 2 · LinkedInConnection request
    Accepted
  2. in
    Day 6 · LinkedInMessage: worth a quick call?
    Replied
Reply on LinkedIn"Timing's good, we're planning Q1. Free Thursday?"Head of Growth · B2B software
Example sequence for one buyer. Timing and channels are tuned per campaign.

Why a GTM consultant

Strategy and execution from the same people

A good GTM consultant answers three questions: who buys, why now, and how they hear about you. The trouble is that most stop at the answer.

We keep going. The ICP we agree on becomes a verified list, the positioning becomes the first line of each email, and the plan gets tested on real buyers within weeks, not quarters.

  1. 01

    One owner for GTM

    The person who shaped your ICP also reads the replies, so the plan changes when the market tells us something.

  2. 02

    Evidence over opinion

    Angles are tested side by side on real buyers. What books calls stays; what doesn't is dropped.

  3. 03

    Email and LinkedIn together

    Buyers see your name on two channels, which lifts replies without adding volume.

  4. 04

    You keep everything

    The ICP, the message library and the results are yours, plan or no plan.

The GTM stack we run every day

How it works

How we build your GTM engine

Five stages, each with clear outputs, so you always know what's done and what's next.

  1. Weeks 1–201 / 05

    Agree who you sell to and why they buy

    On a kickoff call we pin down your ideal customer profile (ICP), size your total addressable market (TAM) and sharpen the offer, so every message after that has a reason to exist.

    • ICP and buying committee
    • TAM counted, not guessed
    • Offer and angles agreed
    • Exclusions listed
    ToolsApolloClay
  2. Weeks 1–302 / 05

    Build the outbound engine

    We set up outreach-only domains and inboxes and warm them up, prepare the LinkedIn profiles that will send, and build a verified, enriched list of the people on your ICP.

    • Domains and inboxes warmed
    • LinkedIn profiles prepared
    • Lists enriched and verified
    • Synced to your CRM
    ToolsGoogle WorkspaceMicrosoft 365Clay
  3. Weeks 3–603 / 05

    Launch email and LinkedIn together

    Each buyer gets a short sequence across both channels: emails that read like a person wrote them, plus LinkedIn touches that put a face to the name. We test angles side by side.

    • Email and LinkedIn in one sequence
    • Angles tested on real buyers
    • Placement checked first
    • Weekly results
    ToolsInstantlySmartlead
  4. From your first reply04 / 05

    Book every interested buyer

    Replies on either channel are answered the same day. Interested buyers go straight onto your calendar with a short brief, and the conversation lands in your CRM.

    • Same-day replies
    • Calls booked for you
    • A brief on every lead
    • Nothing lost between channels
    ToolsHubSpotClaude
  5. Month 3 onwards05 / 05

    Scale what converts

    With three months of data we put volume behind the segments and messages that book calls, add buying signals such as hiring and funding, and review the plan with you every month.

    • Winning segments scaled
    • Signal-based plays
    • Monthly GTM review
    • Quiet buyers followed up
    ToolsClayApollo

What you get

One outbound engine, two channels

Email does the reach. LinkedIn adds the familiarity. We run both from one plan.

Calculator

What could outbound be worth to you?

A realistic estimate from real email campaign results. LinkedIn comes on top. Move the sliders to match your business.

10,000
5,00060,000
$10,000
$1,000$1,000,000
60%
30%95%
20%
5%80%
  1. Emails sent30,000
  2. Replies600
  3. Interested leads24
  4. Sales calls booked7
  5. Calls that happen4
  6. New customers a month0.8
Customer value won each month$8,000On the Launch plan ($4,500/month)

The maths: 2% of emails get a reply → 4% of replies are interested (0.08% of emails) → 30% of those book a call → your show rate → your close rate.

That is about 1 positive reply per 1,250 emails and 1 booked call per 4,200 emails. Not every booked call happens, so set your show rate too. Each lead gets up to 3 emails. Figures are monthly, once campaigns are running, and rounded down. Your results depend on your market and offer.

Pricing

Plans for every stage of your go-to-market

Every plan includes the same team, the same process and both channels. You choose how many buyers we reach each month.

Not ready for a plan?

GTM Strategy Sprint

Three weeks to a written go-to-market plan: ICP, positioning, messaging and a channel plan you keep. Credited against your first month if you go on to a plan.

Prices in US dollars, billed monthly. 3-month minimum, then month to month.

Who we work with

Is outbound GTM right for you?

It works when the numbers add up. If they don't, we'll say so on the first call.

A good fit

  • You sell to other businesses (B2B)
  • Your company makes at least $1 million a year in revenue
  • Your average customer lifetime value is at least $3,500
  • There are 10,000+ potential buyers in your market
  • Someone on your team can take calls soon after they're booked

Not a fit

  • You sell to consumers or a low-cost self-serve product
  • Your annual revenue is under $1 million
  • Your average customer lifetime value is under $3,500
  • Your market has fewer than 10,000 possible buyers
  • No one is available to take and follow up on sales calls

FAQ

Questions we get asked a lot

What does a GTM consultant actually do?

We define who you should sell to and what to say, then build the outbound that tests it: lists, email and LinkedIn sequences, reply handling and booked calls. You get the thinking of a consultant and the output of an outbound team.

How is this different from hiring a GTM agency?

Agencies often run campaigns without questioning the strategy behind them. As your GTM consultant we start with the strategy and change it as replies come in, so the outreach and the plan never drift apart.

Can you work alongside our own sales team?

Yes. We book calls onto your reps' calendars, sync everything to your CRM and share what we learn about objections and timing, so your team gets better at closing what we create.

Will outreach hurt our domain or our LinkedIn?

No. Emails go from separate domains registered only for outreach, so your company domain is never used, and every inbox is warmed up first. On LinkedIn we keep daily activity well inside the platform's limits and write like a person, not a bot.

Do you guarantee a number of meetings?

No, and be wary of anyone who does. Results depend on your market, your offer and your sales process. We commit to the work: the agreed number of buyers reached every month, messages tested and improved, and every interested reply booked in for you.

How long do we need to sign up for?

Three months to start. That's how long it takes to test angles properly and see reliable numbers. After that it continues month by month.

Book your free strategy call

Tell us a little about your business. We'll look at your market and who you sell to, then come to the call with what an email and LinkedIn programme could realistically do for you.

  • 30 minutes, no obligation
  • A realistic view of your market size
  • We reply within one business day

Have a question first? Send us a message

Fergal Byrne

“After 16 years in B2B marketing, cold email is currently the fastest way I know to get in front of the right buyers. When done right, it books qualified calls within weeks.”

Fergal Byrne, Founder

Connect on LinkedIn